IMS Group of Institutions, a well-established educational institution in Kerala, offers a comprehensive Digital Marketing program designed to provide students with practical skills and a deep understanding of the digital marketing landscape. This program is ideal for individuals looking to break into the digital world or enhance their existing skills for career advancement. By blending theoretical knowledge with hands-on training, IMS ensures that its students are equipped to succeed in the rapidly evolving field of digital marketing.The Digital Marketing course at IMS Group of Institutions covers a wide range of topics that are essential for a successful career in the digital space. The curriculum includes:
SEO (Search Engine Optimization): Students learn how search engines work, how to improve website rankings, and how to drive organic traffic.
SEM (Search Engine Marketing): The course includes learning about paid search strategies, such as Google Ads, and how to create effective paid campaigns.
Social Media Marketing: Students gain insights into various social media platforms like Facebook, Instagram, LinkedIn, and Twitter, and learn how to use them for marketing purposes.
Email Marketing: The program teaches students how to create effective email campaigns, segment email lists, and measure performance.
Content Marketing: Students are introduced to content creation, marketing strategies, and how to engage audiences through blogs, videos, and other forms of content.
Affiliate Marketing: This part of the course explains how affiliate marketing works and how to monetize a website or blog through partnerships.
Web Analytics and Data Analysis: Students learn to analyze data from digital marketing campaigns and make data-driven decisions.
Mobile Marketing and Apps: Mobile marketing strategies, including app marketing and SMS campaigns, are also part of the program.
Online Reputation Management: Students are taught how to monitor and manage the online reputation of businesses or individuals.https://imsgroupofinstitutions.....com/digital-marketi
