Here are some tips to write great PPC ads:

• Start with strong keywords. The keywords you choose will determine who sees your ads, so it's important to choose the right ones. Use keyword research tools to find keywords that are relevant to your product or service and have a high search volume.
• Write clear and concise ad copy. Your ad copy should be clear and concise so that people can understand what you're offering and why they should click on your ad. Use simple language and avoid jargon.
• Use persuasive language. Your ad copy should be persuasive and convince people to click on your ad. Use strong calls to action, such as "click here" or "learn more."
• Highlight the benefits of your product or service. What are the benefits of using your product or service? Make sure to highlight these benefits in your ad copy.
• Use a strong headline. The headline is the first thing people will see, so it's important to make a good impression. Use a strong headline that will grab people's attention and make them want to read more.
• Use relevant ad extensions. Ad extensions can add additional information to your ad, such as your phone number, address, or website. This can help to make your ad more informative and persuasive.
• Track your results. It's important to track the results of your PPC ads so that you can see what's working and what's not. This will help you optimize your campaigns and get the most out of your efforts.

Here are some additional tips that may be helpful:

• Use humor or emotion. If you can use humor or emotion in your ad copy, it can help to grab people's attention and make them more likely to click on your ad.
• Be specific. Don't just say that your product or service is "the best." Be specific about what makes it the best.
• Use a call to action. Tell people what you want them to do, such as "click here" or "call now."
• Test different variations of your ad copy. See what works best for your audience.
• Keep your ad copy up-to-date. As your product or service changes, so should your ad copy.

I hope these tips help you write great PPC ads!