A press release is a written communication that reports specific, newsworthy information about an organization or individual. It is typically sent to media outlets in the hopes of generating coverage.
To write a great press release, follow these tips:
- Start with a strong headline. The headline is the first thing journalists will see, so make sure it's attention-grabbing and tells them what the press release is about.
- Keep it short and to the point. Journalists are busy people, so they don't have time to read long, rambling press releases. Get to the point quickly and concisely.
- Use clear and concise language. Avoid jargon and technical terms that your audience may not understand.
- Include quotes from key people. Quotes from experts or company leaders can add credibility and interest to your press release.
- Proofread carefully. Typos and grammatical errors will make your press release look unprofessional.
Here is an example of a well-written press release:
FOR IMMEDIATE RELEASE
Contact: [Your Name] [Your Title] [Your Company] [Your Email] [Your Phone Number]
[City, State] – [Date] – [Your Company] today announced the launch of its new product, [Product Name]. [Product Name] is a [Product Description].
“We’re excited to launch [Product Name],” said [Your Name], [Your Title] at [Your Company]. “This product is a game-changer for our industry, and we’re confident that it will be a success.”
[Product Name] is available now for purchase on [Your Website].
By following these tips, you can write a press release that will get noticed by journalists and generate coverage for your organization.
