Google Bard's Best Practices for Writing a Press Release

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Gearing up a publicity campaign for your online or offline business or trying to get information out about a newsworthy person or organization the following tips are here to help.

A press release is a written communication that reports specific, newsworthy information about an organization or individual. It is typically sent to media outlets in the hopes of generating coverage.

To write a great press release, follow these tips:

  1. Start with a strong headline. The headline is the first thing journalists will see, so make sure it's attention-grabbing and tells them what the press release is about.
  2. Keep it short and to the point. Journalists are busy people, so they don't have time to read long, rambling press releases. Get to the point quickly and concisely.
  3. Use clear and concise language. Avoid jargon and technical terms that your audience may not understand.
  4. Include quotes from key people. Quotes from experts or company leaders can add credibility and interest to your press release.
  5. Proofread carefully. Typos and grammatical errors will make your press release look unprofessional.

Here is an example of a well-written press release:


Contact: [Your Name] [Your Title] [Your Company] [Your Email] [Your Phone Number]

[City, State] – [Date] – [Your Company] today announced the launch of its new product, [Product Name]. [Product Name] is a [Product Description].

“We’re excited to launch [Product Name],” said [Your Name], [Your Title] at [Your Company]. “This product is a game-changer for our industry, and we’re confident that it will be a success.”

[Product Name] is available now for purchase on [Your Website].


By following these tips, you can write a press release that will get noticed by journalists and generate coverage for your organization.

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