Here are 10 tips for getting great ROI on Google Ads:

1. Set clear goals. What do you want to achieve with your Google Ads campaign? Do you want to generate leads, increase website traffic, or drive sales? Once you know your goals, you can tailor your campaign accordingly.
2. Choose the right keywords. The keywords you choose will determine who sees your ads. Make sure to choose keywords that are relevant to your business and that have a high search volume.
3. Write effective ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you're targeting.
4. Set a budget. How much money are you willing to spend on your Google Ads campaign? It's important to set a budget and stick to it.
5. Track your results. It's important to track the results of your Google Ads campaign so you can see what's working and what's not. You can use Google Analytics to track your results.
6. Optimize your campaigns. Once you've tracked your results, you can optimize your campaigns to improve your ROI. You can do this by adjusting your bids, keywords, and ad copy.
7. Use negative keywords. Negative keywords are words or phrases that you don't want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword "free" to your campaign so your ads don't show up for searches like "free shoes."
8. Use ad extensions. Ad extensions are additional pieces of information that can be added to your ads. These extensions can help make your ads more visible and informative.
9. Use Google Ads automation. Google Ads offers a number of automation tools that can help you save time and improve your ROI. For example, you can use the "Smart Bidding" feature to let Google automatically set your bids for you.
10. Get help from a Google Ads expert. If you're not sure how to get started with Google Ads or how to improve your ROI, you can get help from a Google Ads expert. A Google Ads expert can help you create and manage your campaigns, and they can help you track your results and optimize your campaigns for maximum ROI.

By following these tips, you can get great ROI on your Google Ads campaigns.