Marketing is essential to business growth, driving visibility and customer acquisition. When building a marketing team, businesses must choose between an in-house or virtual marketing assistant a decision that goes beyond cost to include strategy and scalability. An in-house marketing assistant offers the advantage of physical presence, enabling quick collaboration, stronger teamwork, and faster decision-making, but it also comes with challenges that must be carefully considered.
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The European Accessibility Act (EAA), adopted in 2019, aims to improve access for people with disabilities and older adults across the EU. Effective from June 28, 2025, it requires businesses trading in the EU inside or outside the region to meet specific accessibility standards for selected products and services. Building on existing rules like the EU Web Accessibility Directive, the EAA extends accessibility requirements to the private sector to promote a more inclusive market.
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