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Taylor Swift has smartly used intellectual property laws to protect her brand identity. She has registered trademarks, including her name, album titles, world tours, and even catchphrases from her lyrics. This strategies prevents unauthorized use of her identity and creative work. By doing so, Swift has built a powerful global brand that extends beyond music, covering merchandise, pets, and more — all legally protected by law.

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Taylor Swift Trademark Strategy: How She Protects Her Brand, Similar Moves in India, and Her New Album The Life of a Showgirl

Want to know about the Taylor Swift trademark strategy, how she protects her brand and details about her new album The Life of a Showgirl.