Mixue Ice Cream & Tea has transformed from a humble $1 dessert chain in China into a global fast-food giant, capturing markets across Asia and beyond. Known for its affordable ice creams, teas, and innovative flavors, Mixue has redefined value-driven dining while maintaining quality and consistency. With thousands of outlets worldwide, the brand’s success lies in its unique franchise model, low pricing strategy, and ability to resonate with younger consumers. Discover how Mixue built a billion-dollar empire from budget-friendly treats and why it continues to be one of the fastest-growing global food chains today.
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https://analystip.com/mixue-ic....e-cream-and-tea-beca