The Delhi High Court recently intervened in the ongoing trademark dispute between Ambuja Cements, an Adani-owned company, and JSW Cement over the use of the word “Kawach/Kavach.” Ambuja, which has held the “Ambuja Kawach” trademark since 2019, challenged JSW’s use of “Jal Kavach,” arguing it infringes on its protected brand identity. The court has directed both cement giants to explore an amicable settlement through mediation instead of prolonged litigation. This case highlights the rising importance of trademark protection in India’s competitive cement industry and how intellectual property rights are shaping corporate battles.

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