Why are Zenith Watches so Expensive?

If you’ve ever wandered into a high-end watch store or stumbled upon a luxury watch auction, there’s a good chance you noticed Zenith watches catching your eye. Their sleek designs, precise movements, and, of course, hefty price tags tend to raise some serious questions. Why exactly do Zenith timepieces cost so much? Is it just the brand name, or is there more to the story?

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