India's first Smell Trademark of Rose-Scented Tyres for Japanese company

India has officially registered its first smell trademark, granting a Japanese company exclusive rights over the rose-like fragrance used in its tyres. This unique milestone expands trademark protection beyond names and logos to scents, marking a major evolution in India’s IP system. The decision has gained global attention and could redefine how brands build identity and market differentiation in the future.

https://analystip.com/india-re....gisters-first-smell-