ACTIVEPUSHPA vs HEMPUSHPA trademark case | Delhi HC takes Decision

The Delhi High Court’s ACTIVEPUSHPA vs HEMPUSHPA trademark ruling reinforces the value of brand integrity in Ayurveda. By cancelling ‘Activepushpa,’ the court protected the established ‘Hempushpa’ brand from imitation, stressing that intellectual property laws safeguard consumer trust and prevent deliberate brand dilution in competitive pharmaceutical and wellness markets.

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