*** DIGITAL DETECTIVE ***

The magnifying glass doesn’t lie: The rules of "Searching" just changed.

We spent years learning and mastering SEO—learning how to rank on page one of a search engine. But as I lean in closer today, I see a massive shift that most businesses are missing.

We are moving from the era of Search Engines to the era of Answer Engines.

SEO was about being found in a list of search engine results.

AEO is about being the trusted answer that AI gives to a user.

It’s no longer enough to have the right keywords; you have to have the right authority. As I look through my 'magnifying glass' at the data for Fun Funds, I’m realising that if your brand doesn't sound 'human' and 'reliable,' the AI will skip over you.

It’s a bit scary, isn't it? To realize the 'old ways' are becoming obsolete so fast. But that’s why I’m here—to do the investigative work so you don’t have to.

I’m curious: When you have a question today, do you still 'Google' it, or do you ask an AI for the answer? The shift in your own behaviour is the biggest clue for your business.

#aeo #seo2026 #digitalgrowth #thehumanexpert #funfunds