United Breweries Secures Trademark for Iconic Kingfisher Jingle “Oo La La La Le O”

United Breweries has secured a registered sound mark for its iconic “Oo La La La Le O” jingle, granting exclusive legal rights to the brand’s long-recognized audio identity. The trademark strengthens its sensory branding strategy beyond logos and names, protecting decades of consumer recall. First introduced in 1996, the Kingfisher tune became culturally associated with celebration, and the new registration ensures no competitor can commercially use or imitate the distinctive sound.

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